Digital marketing is a field that undergoes massive changes within a few weeks. The competition is intense, and businesses are trying hard to get attention. Strategies by your competitors can overshadow your services. How can you get attention? This is only possible through a social media marketing agency.
If you are struggling with minimal leads and your business is going down, it’s an instant sign to hire a digital marketing agency. Here are a few other red flags that compel you to hire an agency to contribute to the business growth.
When You Need a Marketing Agency?
You Cannot Stay Consistent
Maintaining an everlasting profile on social media is what matters the most. Studies show that brands that are posting daily will witness engagement rates increase by 66%. But this is just the positive side. Consistency is easier said than done. If you are under multiple other business responsibilities, this is easily neglected. If your business profiles are inactive, this is huge a red flag. A social media marketing agency comes with the tools and teams in place to guarantee that your audience hears from you regularly. Without a compromise on quality, we will keep your profile attractive.
Low Engagement Rates
Engagement implies the likes, shares, comments, and clicks that you get on your social profiles. This is a representation of how well your content connects with your audience. If your posts are simply ignored by the audience, it shows that your content strategy needs betterment.
According to HubSpot, engagement rates for superior brands average 1-2% across platforms, but businesses without a targeted strategy are under 0.5%. This is what happens if your business runs without a marketing team. A marketing agency is critical to get better engagement rates. Simply, better engagement rates translate to better leads. They will create content tailored to your audience by utilizing analytics to refine your strategies.
Your Competitors Are Surpassing
Social media has intense competition. The audience is being flooded with marketing campaigns throughout the day – yet only a few brands will get noticed. If you want to really set yourself apart from the rivals, you have to put in effort. Hardowk is not enough without a proper strategy. If your competitors are consistently outshining you with creative campaigns, viral posts, or a stronger following, it’s time to call in the experts. A professional agency will skyrocket your performance against competitors and identify opportunities to distinguish your brand.
You Have a Poor Strategy
Social media success entirely depends on the strategy. It is not enough to post randomly. Every piece of content has a huge motive behind it. It can be to educate, entertain, inform, or convert. A report by Sprout Social found that 70% of marketers struggle to create a cohesive strategy on different platforms. If your work lacks a straight direction, a social media marketing agency can facilitate you. Poor branding on multiple social profiles is a weak point for your business. You must develop a cohesive, and result-driven plan that focuses on your business goals.
You Cannot Handle Ads
Paid advertising has become immensely popular due to intense competition. On platforms like Facebook, Instagram, and LinkedIn, this is a powerful way to skyrocket your reach. Yet, this is quite complex and demands constant optimization to ensure that you get the best results. You should get the best return on investment (ROI). Without the right expertise, ad budgets can quickly be wasted. At Ala’anak, we have seen businesses increase ROI by up to 50% after handing over their ad management to our team of experts.
Negligible Analytics
Do you know your click-through rate (CTR) or your cost per acquisition (CPA)? These metrics are a requirement that helps to understand what is working and what is not. Yet, 41% of marketers admit that they struggle with interpreting social media data. Often wrong interpretations are made, and they give poor results. If analytics dashboards appear to be like a foreign language, a social media marketing agency can translate them into helpful information. You can utilize it to optimize your campaigns continuously.
Struggles of Content Creation
High-quality content is what your audience demands, no matter what niche you are working on. It can be through blog posts, videos, infographics, or pictures. This forms the pillar of any social media strategy. However, creating compelling content demands time and creativity.
A 2023 survey by Buffer revealed that 61% of marketers cite content creation as their hardest to overcome the hurdle. Agencies like ALAANAK have a team of professional designers, writers, and strategists who will come up with unique ideas. They bring engaging, and on-brand content that targets your audience to grab their attention.
You are Not Following Trends
Social media trends move fast. You will be trying to do one, while the second one emerges. It’s a fast world where things change within a few days. If you truly want to stay relevant, you have to follow these trends – as fast as you can. TikTok has huge challenges, and Instagram is constantly changing the algorithm – missing these trends implies missing opportunities to connect with your audience. With the contribution of a devoted agency, you gain access to professionals who live and breathe social media. They will guarantee that your brand remains at the top of the list.
Scaling FeelsImpossible
As your business grows, your social media demands will grow as well. Scaling does not mean that you have to increase posts – there is a lot more to do. You should expand your reach and target new audience segments. The hardest challenge is to manage larger ad budgets.
Without the required skills and infrastructure, scaling will be ineffective. To prevent your efforts from going in vain, Social media marketing agencies are helpful. They are built to handle this growth without any hassle. They will ensure that you maintain quality and efficiency in your business.
You Need a New Campaign
Sometimes, being too close to your brand can limit creativity. An outside agency brings fresh ideas. They will have unbiased thoughts that can do wonders for your team. They can easily spot opportunities that you might have missed. This external perspective can reinvigorate your social media profiles. Uniqueness is essential for attraction.
Why Alaanak Is a Trusted Partner?
Alaanak experts are specialists in skyrocketing your social media hurdles into opportunities. With a huge team of experts who have access to ultra-modern tools, your business growth is meant to happen. We have a track record of proven results for multiple sectors. We are here to help your brand grow even when your rivals are going strong.
Hiring a social media marketing agency is not an expenditure – this is an investment in your brand’s future. Let us start a conversation to manage your social media – we will make it work for you.
