Living in Egypt, you must have travelled through Cairo or Alexandria. You must have seen the bold, and fascinating billboards that are hanging above highways, bridges, rooftops, and even buildings. But have you ever wondered who’s behind those massive displays? This is the outdoor advertising agency in Egypt. .
If you are here, perhaps you have a startup or a nationwide brand who wants to increase their customers and generate more profits. Is this true? Keep on reading as we have got some great tips for you. Outdoor advertising is still one of the most powerful ways to get noticed. And in Egypt, cities are bursting with traffic that never really stops. It is a goldmine for brand marketing if you follow good strategies.
Lets find out what exactly does an outdoor advertising agency do? What do they charge for it? And most importantly, should you expect real results?
What Does an Outdoor Advertising Agency in Egypt Do?
An outdoor advertising agency, also known as an Out Of Home advertising agency, is a skilled team that plans, designs, books, and handles the entire billboard and outdoor ad campaigns. They are a full-fledged team that covers a range of services. They are not merely printing a design and slapping it on a billboard.
Here’s a highlight of what these agencies do:
1. Campaign Planning
The first step is figuring out your brand’s purpose. Do you want to increase awareness? Are you launching a new product? Do you want to target a specific audience group? Agencies will facilitate your ability to identify the best locations and formats that connect with your campaign objectives.
2. Creative Designs
Leading agencies such as ALAANAK have their own graphic design team, or they work closely with a team. They will put forward graphics that pop, and match the psychology of the location (yes, that’s a thing!). After your approval, these are sent to the next phase.
3. Location Booking
Getting assistance from an outdoor advertising agency in Egypt means you get access to premium billboard locations and the ability to negotiate better rates than you’d get on your own. We can give you discounted prices that you could find on your own.
4. Paperwork
Don’t assume that you can just hang a billboard wherever you like. Agencies have to handle all the legal and governmental approvals for you.
5. Installation
In this phase, they will handle production, printing, installation, and maintenance. If it’s a digital ad, they will tackle all the upload schedules and rotations to keep you away from stress.
6. Reporting
Reputable agencies will never put your ad up and disappear. They track campaign performance, provide proof of placement, and share detailed post-campaign reports.
Services You Can Expect
Agencies have distinguished services and packages, but most reliable outdoor advertising agencies in Egypt, such as ALAANAK, have a combination of the following services:
- Static Billboards for rooftops and roadside panels
- Digital LED Screens that show rotating ads and videos
- Street Furniture Advertising
- Mall and Indoor Advertising
- Transit Advertising on buses and taxis
- Event branding for exhibitions and conferences
How Much Does It Cost?
Here comes the most critical aspect, because that’s usually the big question. Pricing is highly variable according to the location, format, duration, and even the time of year. But here’s a general guide for a better understanding.
Traditional Billboards:
- Cairo Ring Road, Mohandessin, Zamalek: EGP 25,000 – 80,000
- Alexandria Corniche / Heliopolis: EGP 15,000 – 60,000
- North Coast: EGP 30,000 – 120,000
Digital Billboards:
- Prime LED Screens: EGP 60,000 – 150,000/month
- Rotational Slots: EGP 5,000 – 15,000/week
- Daily Rates for Events: Starting at EGP 3,000/day for short campaigns
Take note that these prices can go up during high-demand periods such as Ramadan, Eid, back-to-school season, or summer in the Sahel.
Work with a trustworthy outdoor advertising agency in Egypt, as they will bundle services and negotiate better rates. This explains why agencies are more cost-effective than trying to book billboard space directly.
What Impacts Pricing?
Here’s what affects the cost:
- Location: The higher the people who visit the place, the higher the price.
- Size: Larger boards and digital screens will have a huge price.
- Duration: Long-term contracts of 3–12 months will be given with discounts.
- Exclusivity: A billboard that only features your brand will cost more than a rotating one.
- Production: This includes design, printing, and installation charges.
Pro tip: Many agencies combine design, booking, printing, and reporting as a package, so you will get good value for your money.
What Kind of Results Can You Expect?
Here’s a harsh truth: billboards are not similar to Google Ads where you can track every click. But outdoor advertising is about brand image and mass awareness. That said, results can be measured through:
- Foot traffic increase to your location or event
- Brand mentions or shares on social media
- Sales spikes during or after the campaign
- Customer feedback
Some agencies provide pre-campaign traffic details or impressions reports to give you an estimated reach. In Cairo, a billboard on a busy road can generate hundreds of thousands of daily impressions. This is a way to increase credibility, and open the door to serious business growth.
Final Words
Outdoor advertising is highly recommended in Egypt through massive rooftop displays in Cairo or bright LED screens in Alexandria. There’s no shortage of ways to put your brand in the spotlight. But to make it worth the investment, you need a lot more than pretty poster. You should create a fascinating campaign, and work with professionals who know the industry inside out. Reputable outdoor advertising agency in Egypt is highly recommended as they will turn high-traffic streets into high-ROI campaigns.
