Marketing is an immensely important aspect of any business, no matter how small or large their offerings are. The biggest asset of any business is its customers, and to get more customers,s, you should invest in social media marketing agencies. They are behind the success of the top-performing brands that are making the highest profits. But how does this happen? We, as one of the leading social media marketing agencies in Egypt, have compiled some tried and tested marketing strategies. Let us take a look:
Best Marketing Strategies
1. Develop a Clear Marketing Plan
Any successful campaign that you see on the internet starts with a clear roadmap. In fact, this is an essential step for any business activity. Marketing agencies are incredible at creating detailed plans according to your business goals, budget, audience, and requirements. Simply, they modify the plans according to your business. They can focus on building brand awareness, or generating leads – whatever you prefer. Even better, you can get both in one package.
According to the Content Marketing Institute, 60% of the most successful marketers have a documented content strategy, compared to just 21% of the least successful ones. Social media marketing agencies in Egypt spend their dedication to studying the target audience and their demands. This is what fuels the campaigns. They will conduct competitor analysis and set key performance indicators (KPIs) that represent the results of their efforts. You can track the results anytime to judge their abilities.
Pro Tip: Agencies use tools like Trello, or Monday.com to keep an eye on the project milestone.
2. Make Decisions Through Data
Marketing agencies heavily rely on data analytics. It is a parameter that guides their strategies, as similar campaigns are not suitable for all businesses. They have to be modified according to the requirements. Experts study the audience behavior and campaign performance to plan for the future. Campaign performance is measured through tools including Google Analytics, HubSpot, and SEMrush. These tools access the results based on performance metrics such as bounce rates and click-through rates. This is highly important in granting practically implementable data.
Reports suggest that marketers who utilize analytics are 39% more likely to see campaign success. Agencies frequently use A/B testing to set up their campaigns and deliver maximum results. Data eliminates the guesswork. This permits agencies to focus on what gives results.
3. Utilzie Social Media Marketing
We say that it’s the era of social media, so your brand should not remain behind. Social media is perhaps the most cost-effective way to reach target audiences. People of all demographics are constantly using social profiles to look up businesses. Marketing agencies understand how to modify the content for platforms including Instagram, Facebook, LinkedIn, and TikTok.
A recent Hootsuite report revealed that 92% of marketers say social media generates more exposure for their brand, while 80% report growth in traffic numbers. Social media marketing agencies in Egypt utilize ultra-modern tools like Buffer and Hootsuite for scheduling posts. They will track the engagement, and analyze results as soon as the campaign goes live.
Here are some popular strategies:
- Setting up targeted ad campaigns.
- Collaborating with influencers to build trust.
- Hosting live events or Q&A sessions.
4. Content Marketing and SEO Optimization
Content marketing and search engine optimization (SEO) are two sides of the same coin. First of all, Search engine optimization means all the efforts done to bring your website to the first page of search results. Marketing agencies will create valuable, and high-quality content. This is specifically optimized for search engines and helps businesses to get a better ranking on Google.
70% of marketers actively invest in content marketing and businesses that blog see 126% more lead growth than those that don’t (HubSpot). Thus, agencies will immensely pay attention to
- Researching long-tail keywords.
- Writing SEO-friendly blogs, and web pages.
- Using tools like Yoast SEO, and SEMrush.
Moreover, they will include high-resolution graphics in their work. It can be infographics, videos, and a lot more to skyrocket engagement. Agencies know that video content drives 1200% more shares than text and images can do together.
5. Utilzie AI Powers
Marketing agencies were one of the earliest adopters of AI models. They were fast to act, and businesses that utilized these early witnessed immense benefits. Artificial intelligence (AI) has bought up multiple marketing automation platforms. These technologies facilitate repetitive tasks, so the teams can focus on creativity.
Statistics prove that 80% of businesses that utilize marketing automation report an increase in leads, and 77% see better conversions. Through automation tools such as HubSpot and Mailchimp, agencies can automate email campaigns. They can warm up the leads and create special customer guides.
AI-powered chatbots are immensely helpful in improving customer service. They are capable of answering queries 24/7 to make the user experience positive.
6. Adopt Multi-Channel Campaigns
Gone are the days when a single marketing channel sufficed. You have to work on multiple elements to be successful. Agencies work with a multi-dimensional strategy that will be utilized for different parameters. They guarantee that businesses reach their audience wherever they are.
This strategy includes:
- Using traditional media (TV, radio) with digital platforms.
- Retargeting ads on social media and search engines.
- Engaging customers through email, and push notifications.
Research from Omnisend highlights that campaigns using three or more channels earn a 287% higher purchase rate than single-channel campaigns. A consistent message on an array of channels will reinforce your brand identity.
7. Set up Paid Campaigns
Pay-per-click (PPC) advertising is a prominent aspect where social media marketing agencies in Egypt give the best results within a short time. Platforms such as Google Ads and Facebook Ads permit businesses to target users. This is done according to their demographics and behavioral interests.
According to WordStream, the average ROI on Google Ads is 800%. This shows why it is the go-to strategy for businesses that demand quick results. Agencies will keep an eye on these campaigns closely and tweak ad copy accordingly. This is done for maximum performance. Some of the advanced strategies include:
- Remarketing to past website visitors.
- Using search ads to respond to specific queries.
- Set up conversion tracking to measure ROI.
Final Thoughts!
Social media marketing agencies in Egypt are not a simple addition to your team. They bring a wealth of expertise, and creativity that will have a positive impact on your business. Plus, their technical know-how is something that any traditional person cannot share. Their work is to strengthen businesses and contribute to the achievement of their goals. The results speak for themselves: businesses that partner with marketing agencies experience 3.5 times more growth than those that don’t.
At ALAANAK, we promise solutions that drive tangible results. Our team of experts is here to help by creating a campaign that speaks volumes.
